The first rule of content marketing is that whatever you create must be relevant to your audience. The second part is “deliver your content to the people who will find it valuable.” No matter what business you are in, high-quality content is still king.
Mauka Digital helps brands define and refine their content marketing strategy through performing competitor content evaluations, content assessments, and by developing a content distribution and execution plan.
Our strategists will work with you to:
Assess current content and identify content gaps
Develop your content marketing mix
Generate content ideas through keyword research
Identify distribution channels, owned, earned and paid
Develop a content calendar
Create and repurpose content
Track and report on how and when your content is being consumed