We design eye catching landing pages with a heavy focus on lead generation to encourage users to interact with your business in a myriad of ways, and to allow you to track these interactions to test, improve, and measure your ROI.
Landing pages (or as we sometimes call them, Conversion pages) are focused on two main things: Lead Generation capturing and Click Through. We help your company by building landing pages for all kinds of digital strategies, including social media campaigns, search engine marketing, forms, PPC, email campaigns or even simple event announcements. Our pricing is competitive and allows you to easily scale your efforts.
Mauka Digital’s skilled developers will craft the perfect landing page focusing on your goals. Connect with us to learn more.
Click-Through
Our landing pages are more commonly a standalone web page distinct from your main website that has been designed for a single objective such as persuading the visitor to click through to another page. Typically used in e-commerce funnels, they can be used to describe a product or offer in sufficient detail so the customer is interested enough to click through to the final destination page such as a shopping cart or registration page. This provides a much higher chance of conversion having passed through the details of the landing page.
Lead Generation
Lead Gen landing pages are used to capture potential customer data, such as a name and email address. The main purpose of the landing page is to collect customer information that will allow you to market to and connect with the customer at a subsequent time.
A few examples of lead generation landing pages are:
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Consultation for professional services
Ebook or whitepaper
Product launch
Contest entry
Webinar registration
Chat Window Connection
The form length and level of personal info requested have a direct impact on conversion. Mauka Digital is skilled in the buyer physiology that will enable you to market to your prospects effectively.
PPC
A well-designed landing page and a clear call to action is vital and will greatly increase conversions for your PPC marketing campaigns. Instead of directing visitors from a traditional source to your general website (where they will have a hard time finding what they’re searching for), you can point them to a specially-designed landing page that steers them in the exact direction you want them to take.
Calls To Action
It’s a safe assumption that most of the people who visit your landing page are already somewhat interested in what you are saying, because they’ve clicked through from a PPC ad or email. But just because they’re interested when they arrive doesn’t mean they’ll stay interested if you don’t get to the point. Every single word on your landing page should serve a purpose, and that purpose should be to support your call to action.
