Search Engine Optimization (SEO)

We start by establishing a baseline of your digital presence and conducting basic SEO hygiene. Then we obtain a clear picture of the competitive landscape. Once this important groundwork has been laid, we create a solid action plan tailored to your brand and your audience.

With the plan firmly in place, we then partner with your team to guide or execute all of the on- and off-site SEO tactics developed. This process will improve your visibility and give you a solid ROI.

Discovery Session & Digital Marketing Strategy:

• An in-depth discovery session is the first step in developing an effective digital marketing strategy. Our discovery sessions are tailored to your business needs. We can’t deliver great results without first identifying your objectives, your audience and the challenges your business needs to overcome.
• After the discovery session, a digital marketing strategy will be developed. This comprehensive document will be used as the driving factor behind all digital activities. It will include a tactical plan that describes the activities involved in accomplishing specific digital marketing objectives within a set time
  frame.

Site Audit:

• Our technical site audit will give you an in-depth health check of your current web presence, bringing to light any deficiencies and opportunities. Our audit helps create a blueprint for your ongoing SEO tactical plan to ensure you maximize your web presence and discoverability. We also look at the technical infrastructure of your website, your site’s on-page elements and off-page presence to optimize your website’s search engine visibility, usability and conversions.
• Our technical site audit goes beyond the superficial free audits out there. This audit is performed manually by Mauka Digital’s team of digital experts using soft-eye techniques to identify any issues or opportunities for improved SEO success. The audit also includes the use of our exclusive site crawler to do a full crawl of all the data on your site. This data is then analyzed by our SEO experts to pick out and assess patterns within your website database.
• A thorough site audit can help to improve on-page SEO, determine page load speed weaknesses and areas for improvement, identify search engine indexation issues, assess off-site competition, discover social media marketing opportunities, and enhance website usability.

Benchmark:

• Along with the comprehensive website audit, we will perform a full benchmark report to capture the state of your website for rankings, traffic, domain authority, and keyword discoverability. All critical data for each social media channel is captured within this benchmark report.

SEO Hygiene:

• Through our own initial keyword research, we’ll identify the search terms your audience may be using to find your products or services. This ensures that your SEO tactics align with the most favorable and powerful keywords.
• Performing SEO hygiene will ensure your website has a solid foundation and strong online visibility. We provide optimized page titles, meta descriptions, H1s, H2s (where applicable), alt text, and content recommendations to ensure best practices are followed to increase search discoverability for multiple keywords. We also ensure both Google Analytics and Google Search Console are properly configured, and set up 404 monitoring. All this helps put your web presence’s best foot forward.

Competitor Analysis:

• A competitive assessment will analyze your competitors’ online presence to evaluate where you stand on the competitive landscape and identify opportunities for improvement. Our Basic Competitive Evaluation report identifies your primary online competitors and looks at their organic search ranking data, keyword optimization, and backlinks profile. With the Advanced Competitive Evaluation Report, our strategists dig even deeper to identify your brand’s distinguishing strengths and make recommendations for your USP.

On-Site and Off-Site SEO:

• Working from our previous SEO findings, Mauka Digital will develop and implement search engine optimization strategies and tactics to maximize your strengths and improve your competitive advantage.

SEO strategies often include the following tactics tailored to your
brand:

• Creation of web 2.0 and other profiles/accounts to enable high power authority backlink to your website
• Citations/directory listing creation to help build your local and industry presence
• Execution and distribution of content from the content marketing plan (including creating and optimizing blog articles, infographics, slideshares, etc.)
• Article curation to find opportunities for building authority by providing value-added comments to relevant discussions
• Social media marketing
• Influencer marketing
• Paid marketing (PPC for Google, Facebook, Bing)
• Ongoing keyword research to source out new keywords from related searches, competitive insight, and social insights.